Your website is your business’ internet storefront. Below, we’ll discuss the importance of a website for your business success and some important reasons why your website is so important for your business success.
Did you know that most potential customers, are looking online for information that will help them make the best purchasing decision? In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.
If your company is to be successful in this new competitive marketplace, you’ve got to have a stunning and effective website. Your website is the marketing foundation of your business, supporting all of your digital marketing efforts.
Your Website is Your Top Marketing Platform for Credibility & Online Shopping
The importance of a website for marketing extends to every aspect of your digital marketing strategy. It is the backbone of your online visibility message and place where your potential customer will go to find out more about your company and your product. It’s important that your website gives consumers a clear message of what your brand is about and what types of products or services you offer. All your marketing should be consistent in your brand image and brand marketing message.
Let’s start with your online visibility marketing. Though you use multiple social media sites to reach and engage with viewers, there has to be a main place to send potential customers to when they want to learn more about your business. We are experts in creating online visibility for your company, thus reaching potential new customers and increasing more search for your company.
Your website serves as your “home base” where you can send potential new customers when they want to make a purchase or learn more about a particular product or service you are offering.
The importance of a website for content marketing is very valuable. Your content needs a place to be. Whether displaying images of your portfolio, product descriptions, information about you and your credentials, or blog posts, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like this blog article you’re reading right now that’s providing you with more information.
Online shopping statistics show that while brick-and-mortar purchases still make up a majority of consumer spending, online shopping is increasing quickly. Many legacy brick-and-mortar chains are struggling to stay open. Meanwhile, a crop of new small businesses, direct to consumer retailers, and eCommerce startups are gaining popularity with shoppers.
76% of U.S. consumers shop online
A 2019 poll by Marist College and National Public Radio (NPR) shows that 76% of all United States adults, shop online. Looking closer at the frequency, the online shopping stats show 25% of those who shop online do so at least once a month, and 16% shop online at least once a week. (Source: NPR/Marist Poll).
Provide Accessibility 24/7
A website provides accessibility to your target audience anytime-24/7! Even when your business has closed for the day or the weekend, your website will still be working for you to bring more customers to your business.
Just imagine how many more sales you would be making if your business availability was 24/7. With a website, you can provide a place for viewers to see what your brand is about and learn more about your products and services, any time of the day or night.
And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales representative. Your site gives the consumer what they need to know about the product, makes the sale and collects their payment information right there online.
Imagine this scenario: For example, you are looking for a new outfit for your business event coming up and you are very busy, which of these two scenerios would you prefer? Driving around searching for a local store that sells clothes or sitting in a cozy chair in your living room, shopping for your new outfit online and have it shipped to your doorstep? Obviously, most people prefer the latter. That’s exactly why smart business owners build their own website – to showcase what they can offer to customers.
Make the Right First Impression with a Professional Website Design
Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.
The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.
Professional web design should include (but is not limited to) the following elements:
- Stunning Design – Your site should stand out with its professional & beautiful design, keeping your brand consistent in colors and images that align with your brand. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
- Navigationally Friendly – It should be easy for visitors to navigate your website and find what they’re looking for on your site quickly. Navigational menu bars should be clear, easily helping customers to find what they’re looking for quickly.
- Informative Content – The content on your site should be informative with great photography to help visitors understand clearly what your products and services are and why they need them in their lives. It’s also important to focus on relevant keywords in website content since your potential customers might use those focused keywords to find brands like yours online in their search.
- Search Engine Optimization & Online Visibility – Your site structure and content both need to be optimized in content for search engines like Google. Professional site design should include SEO & Online Visibility that ensures consumers can find your site online.
Building Credibility with a Website
In today’s digital marketplace, businesses without a website are seen as less credible. The importance of a website for building credibility is something that brands need to consider seriously. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide or can’t afford a website so the business must not be doing very well in their business, which doesn’t reflect well on their credibility.
How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showing a showcase of your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.
Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content and showing images of your product or completed work, you can build stronger relationships with consumers and encourage conversions.
YES, your branded website gives you an opportunity to build trust, credibility, and authority. It sets your business ‘ABOVE THE REST’! Your company’s website brand design and content are unique. You want to stay ahead of your competition. If they have a website and you don’t, then you have just lost a potential new customer.
How to Get Started with a Website for Your Business
It is CLEAR! You have to have a website for the most success in your business. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business will still benefit from a website.
In fact, we’d venture to say that if you want to do business in today’s new marketplace, you have to have a website. So, where do you start?
Getting started with a professional website for your business doesn’t have to be hard. If you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional web design agency. Yes, working with a website design professional does require an up-front down payment to begin. You WILL find that the money you spend on a professional web design company is well worth it!
- A web design agency knows what it takes to design a site that offers a positive user experience.
- A web design agency can create a clean and simple navigation that makes it easy for your visitors to find the content they are looking for. And even easier for them to make a purchase once they’ve found what they need.
- A web design agency can also create web page content that is optimized for the search engines. SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.
If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. Our web design company, AKBRANDING provides WordPress web design services to help your brand reach new audiences with online, effective visibility. To find out more about our web design services or to learn more about the importance of a website, contact us today.
Or call 425-890-7271 and we would be happy to answer your questions.