Whether you have a BRAND and need a REBRAND or want a totally NEW BRAND for your company, choosing a Brand Agency can be stressful and overwhelming. You can spend hours, days or even weeks searching on the web for agencies and then looking at their packages and designs. How do you go about choosing the right one for you? Here are some things to look for when making a decision.
Make sure you review the agency’s experience and the clients they have worked with. Find out how many years they have been in business. If the Agency has been in business for years, this is probably a good indication that:
-They are likely to be around for the long term and you don’t have to be concerned that they will be closing up shop soon.
-The agency is capable of adapting to the changing market and economic ups and downs.
Review the agency’s website and marketing to view their BRAND designs. This will help you make a decision as to whether the agency you are looking at is a good fit for you and the style you want. A good quality fit would also show BRAND designs in many different industries and different design styles. Also, find out if the brand designs you are seeing on the agencies’ website are actually created by the brand expert who will be designing your brand. Make sure the agency doesn’t farm out the design or hire an inexperienced designer to design your brand for your company. It is also important that the design agency has the design capability to adapt to your business industry and design a BRAND in the style you prefer that suits your industry in an effective way.
A NICHE AGENCY OR ONE-STOP SHOP?
When looking for a BRAND Agency, it’s best to look for a “One-Stop Shop” so your BRAND design is consistent throughout all your marketing pieces, such as your website, magazine advertising, brochures, tradeshow banners, corporate ID, mobile app, online visibility, packaging design, etc. A “One-Stop Shop” saves time and keeps your brand looking consistent in design, colors, layout design and marketing message throughout all your marketing tools so viewers remember your brand. Be sure that the “One-Stop Shop” agency is an EXPERT at BRAND design, and you are not just choosing them for convenience.
Take a look at the brand agencies’ websites and make sure there are client testimonials. Review their clients’ testimonials to see how a particular Agency might fit your criteria and if the testimonials also indicate that the Agency was great to work with… that is, professional and knowledgeable. You will be working closely with this agency so try and determine that they have good customer relations.
If you have any questions, feel free to call our BRAND expert April Ness with www.akbranding.com at 425-890-7271. When you’re looking for a brand agency, we’re here to answer questions and help you any way we can. When you’re ready, we will be, too!